1 out of 3 consumers says they won’t buy a product if they don’t like the label.
Yet, many businesses tend to ignore the importance of properly labeling their products. They claim that what matters the most is producing high-quality products. These businesses downplay common product label mistakes and don’t bother fixing them.
And that’s why they struggle to boost leads and increase sales.
So, what can you do to overcome this business obstacle?
To help you out, here are seven common product label mistakes and how to avoid them.
1. Wrong Label Shape/Size
Most companies make the mistake of choosing a too large or too small product label. These labels make their products look weird and unappealing. Besides, too small labels are challenging to read, and most consumers ignore them.
That’s why you need to look for experts who educate you on the right product label shape and size. So, visit websites such as wahlunglabels.com to know more about small and large labels. You want to know the ideal ones to use on your website.
The goal is to get practical samples on this website on the perfect label size and shape. Besides, you’ll get practical ideas on key product label details to add to your products.
2. Use of Inferior Labeling Material
The other product labeling mistakes companies make using inferior materials. These materials peel off and fade quickly. So, although a product has been on a shop’s shelf for a few days, it’s still hard to read the label.
That makes it hard for consumers to read the label, and that’s why they don’t buy the products. To overcome this challenge, you need to search for quality product labeling materials. You want to see lasting labels which are easy to read.
Besides, look for labeling materials that aren’t ruined easily by water or direct sunlight.
3. Illegal Labels
Most companies argue that the government only cares about adding the right information on the label. They claim that it doesn’t matter the font you use or the label size. They don’t realize that using unreadable labels on products is illegal.
The government terms this as false advertising as the consumers don’t know the ingredients on the products. So, if you’re found liable for this offense, your business will face hefty penalties and fines from the government. That’s why you need to know more about the legal requirements for product labels.
To avoid legal issues, you want to ensure that all your product labels adhere to these requirements. The goal is to know the right label sizes and fonts to use. Your objective is to make it easy for consumers to read your labels and access the right information about your products.
4. Errors in the Text
Some companies tend to add labels with numerous spelling and grammatical errors. The reason is that they don’t double-check their labels before printing them. They argue that no one reads these labels, and those who read them won’t mind small errors.
Yet labeling errors show unprofessionalism and make it hard for consumers to trust your brand. Some will even take pictures of your erroneous labels and post them on social media. So, your business will have a hard time controlling this damage and creating a positive image.
That’s why before you print out labels for products, you need to double-check them for errors. Consider involving another person/expert to help you check for these errors. You want to ensure that your labels are error-free and provide the right information.
5. Changing Branding Frequently
Some companies keep changing their branding with hopes of generating massive leads. That’s why they keep changing their products’ packaging and labels. They hope that this will make their products look new and appealing to customers.
Yet, this is the wrong strategy as it leads to consumer confusion. People have a hard time finding your products on shops’ shelves, and that’s why they end up buying from competitors. To avoid this problem, ensure consistent product packaging and labeling.
Besides, minimize how often you change your product’s labels and communicate with the consumers whenever you do it. You want to make it easy for people to find your company’s products.
6. Ignoring Environmental Factors
Some companies argue that products labels are too small to pollute the environment. And that’s why they don’t bother investing in eco-friendly labels. Besides, they claim that these eco-friendly labels are expensive and not worth the cost.
These businesses don’t realize that consumers nowadays are highly eco-sensitive. That’s why most of them are reluctant to buy products with packaging or labels that pollute the environment. To keep up with this trend, you need to start using eco-friendly labels.
7. Rushing Label Design Process
The other mistake businesses make is rushing the label design process. They don’t take time to compare different product label designs to pick the best one. They claim that all designs are the same, so it doesn’t matter the one you choose.
Yet, this is a fatal error as the wrong label design will make your products look unattractive. And that’s why consumers will keep ignoring your products and prefer competitors’ products. So, avoid this problem by working with experts to help you review different product label designs.
You want to get a professional opinion on the best label design to choose for your products.
Boost Leads by Avoiding Product Label Mistakes
You need to avoid the above product label mistakes to increase business leads. So, take time to find the right product label size and shapes. Besides, find out the legal requirements to follow when designing labels for products and adhere to them.
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