Are you willing to bet that 26 of 100 posts that get shared on Instagram have videos? And, for those posts, an average of 3.5 million people watched!
From a restaurant reviewing food on the spot to a major fashion house like Chanel, they use video content! It has been proven to be more engaging and more likely to go viral.
Does this sound like something that you would like to be a part of?
Read on and we’re going to go over some tips on how to improve your video content.
1. Keep it Short and Sweet
If you want to improve your video content, one of the simplest video editing tips is to keep it short and sweet. Audiences have shorter attention spans than ever before, so it’s important to make your video concise and to the point. Be sure to do so in a way that is easy for viewers to digest.
2. Be Creative with Your Visuals
One of the best things you can do in making videos is to be creative with your visuals. You should think outside the box about the way you present your ideas.
For example, if you’re filming a tutorial, consider using props or filming in an interesting location to make it more interesting. If you’re filming a talking head video, try using different camera angles and shots to keep things interesting. The same goes with editing YouTube videos, using engaging visuals and graphics.
Don’t be afraid to experiment with different video editing tricks and styles.
3. Get Personal with Your Audience
Getting personal with your audience is one of the best ways to improve your video content. Here are a few tips to get you started:
- Introduce yourself and your channel.
- Share your story and why you’re passionate about your videos.
- Connect with your viewers by talking about things they’re interested in.
4. Be Authentic in Your Message
When you’re creating video content, be authentic in your message. This means being genuine, relatable, and honest with your audience.
Be yourself, and don’t try to be someone you’re not. People will appreciate your authenticity and it will help you build trust with your audience.
5. Keep Your Videos Engaging
Aside from making sure your videos are well-lit and edited, there are a few things you can do to make sure your videos are engaging. Make sure you have a clear purpose. Keep your videos focused and on-topic.
It’s also important to be natural and authentic in your videos. Make sure your videos are visually interesting. Enhancing videos online means adding graphics, using creative angles, or including B-roll footage.
6. Use Inviting Music
Including music in your video content can be a great way to engage your audience and set the tone for your video. When choosing music for your video, it is important to select a track that is appropriate for the content of your video and that will resonate with your target audience.
Use an Ableton Looper to record your audio material.
More Engaging Video Content
If you follow these tips, you will see an improvement in your video content. You will become more engaging, your videos will be more shareable, and you will see an increase in your video quality.
So what are you waiting for? Start improving your video content today!
If you’re interested in learning more about improving your videos, check out the rest of our blogs.