6 Tips for Managing an Online Store

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The eCommerce market boomed during the pandemic, rising nearly 43% in 2020. More consumers are turning to online platforms and stores, creating a lucrative online marketplace for digital entrepreneurs. Today, it’s easier than ever for anyone to create a successful and profitable online store from their own homes. Small business owners can easily launch eCommerce sites and develop their brands with new digital business tools and strategies. If you’re considering launching your own from-home business this year, here are a few tips for finding success.

Engaging Landing Pages

Your landing pages are any page on your website that consumers see first when they enter your site. Typically, landing pages can be your home page or product pages. You must make these pages aesthetically pleasing with a prominent call to action in the center of the page that encourages users to navigate further into your site. A call to action can be a “Learn More” button, an email sign-up, and anything interactive and engaging. Effective landing pages will decrease bounce and assist in conversions.

Reliable Site Management

A reliable and fast eCommerce site is essential for a successful online business. However, many digital entrepreneurs may not have the web development skills to create a stunning and fast eCommerce site. With the online store builder from Nexcess, you don’t have to worry about the complexities of designing and optimizing an online store. “StoreBuilder makes WordPress faster and easier. Custom integrations and optimizations get your online store up and running in just a few clicks.” Services like these don’t just make it easy to set up your store; the team at Nexcess will also help you manage and maintain your site with analytical tools, automation, and much more.

Site Security

Site security is vital for operating a successful eCommerce business. Your site must stay secure to protect your business and your customers. If unsure how to secure your site, you may consider the additional benefits of utilizing the Nexcess StoreBuilder. These services give your site free SSL and security monitoring, so you don’t have to worry about your digital security. You will also have access to a 24/7 support team to assist you with any technical issue.

SEO

Search engine optimization is a critical component of a successful marketing strategy. SEO includes creating unique and informative content to fill your site with to rank higher on Google for specific keywords. You can use various SEO tools to discover what keywords your competitors are ranking for and which phrases could benefit your use. Developing a broader knowledge base on your site is also great for attracting a larger audience and becoming an authority within your industry.

Brand Engagement

Engagement with your brand is another essential component of marketing. As you launch and scale your business, you will need to spread the word about your brand and reach others through social media and other platforms to generate sales. Social media is a vital tool for free marketing, but your team must be on top of posting regularly and engaging actively with your followers and those who comment and share your content. This online engagement shows you are an active brand in the community and help generate a larger audience and customer base.

Scalability

Finally, your business needs to be prepared to scale when your customers increase beyond your capacity. This could mean greater processing power, greater functionality on your site, hiring a team of employees, increasing your production output, designing new products, etc. Be ready with a plan in place in the event of rapid growth in your business, and invest in your business infrastructure accordingly. If you fumble when you need to scale up, you could lose out on business.

There is more market opportunity for digital entrepreneurs to find success launching eCommerce businesses from home. With these considerations in mind, you, too, can start your online business today.