Are you in charge of managing your company’s website but you’re not sure what to do? Do you worry that you’re missing a crucial detail that may impact your business?
Last year, over 80 percent of users used mobile devices to surf the web. That’s a lot of traffic to consider. Does your website design take that into account?
Knowing what to avoid is the first step in managing business websites well. Here are some common mistakes with website management to consider.
1. Links Not Maintained
When you have a well-designed website that functions smoothly, it provides a great first impression to your customers.
Poor navigation or confusing layout will reflect poorly on your products and services. Regular website maintenance includes testing to ensure there are no broken links.
2. Not Considering Mobile Devices
Most people browse the internet using their phones or tablets. When you fail to design your website for smaller screens, they will quickly leave your page.
That’s a marketing opportunity you can’t afford to miss, so be sure you are optimizing website pages for mobile devices.
Several things to consider are adequate font size and ensuring button sizes are large enough for mobile devices. It’s also good to take care of annoying text blocking ads and pop-ups on your site.
3. Neglecting Regular Maintenance
One crucial detail is keeping your software installation up to date. Install all software patches right away. This is important to protect your website from hackers.
Managing the security of your website is an essential part of regular website maintenance. Frequent password changes, using security plug-ins, and running regular backups are a few of the things you can do to support your website.
4. Not Using a Professional Hosting Service
As a business owner, you have a lot on your plate, and you can’t be an expert in all things. One excellent option is to have a professional manage your hosting.
For a great example of the services offered, look at this managed WordPress hosting site. They address many common mistakes business owners make when managing their websites.
5. Hiding Your Contact Information
When potential customers have a question, they usually check your website to find a way to contact you. If your contact information is difficult to find, they may move on to another business for their needs.
Your phone number and address should be visible at the bottom of every page. It’s also great to have a simple help feature or FAQ page to assist with any questions.
6. Low-Quality Images
A good picture is a great sales tool. When your website contains low-quality images, it reflects poorly on your products or services. Hire a professional photographer to take care of your images. It’s a website maintenance cost that will pay you back over the long term.
Avoid Mistakes With Website Management
When you learn about the common mistakes with website management to avoid, your business will benefit. A well-functioning website can take your business to the next level.
If you enjoyed learning about better website management, we have more advice on our blog. Check it out today!