5 Unique Restaurant Marketing Ideas to Try in 2023

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5 Unique Restaurant Marketing Ideas to Try in 2023

There are more than 1 million restaurants in the United States.

To set your restaurant apart in a sea of posh and fancy establishments, use these unique restaurant marketing ideas to kick off the new year.

Here are some marketing ideas that are going to help your restaurant stand out.

1. Geofencing

As we move into 2023, restaurants will need to get more creative with their marketing to stay ahead of the competition. Geofencing is a great way to target potential customers who are near your restaurant. You can use geofencing to send them special offers and coupons, or even just to let them know about your restaurant.

Whatever you do, make sure your marketing is unique and will stand out from the rest.

2. Instagram Takeovers

An “Instagram takeover” is when a guest takes over your restaurant’s Instagram account for a day to post about their experience. This is a great way to get new, potential customers interested in your restaurant.

Make sure the person taking over your account is interesting and engaging and has a large following on IG. They should be able to take great photos and write captivating captions. The more people see their posts, the better.

Plan ahead and have a cohesive strategy for the takeover. Decide what kind of content you want the guest to post and how often.

3. Snapchat Filters

There’s no doubt that Snapchat filters are one of the hottest trends in social media right now. There’s also no doubt that they’re here to stay. If you’re looking for unique restaurant marketing ideas to try in 2023, why not take advantage of this trend and use Snapchat filters to market your business?

It’s easy to get started simply create a filter that consumers can use when they take a photo or video at your restaurant. Make sure it’s something eye-catching and representative of your brand. Then, promote your filter on your Snapchat account and other social media channels.

Not only will this help you reach a wider audience, but it’ll also make your restaurant more memorable and attractive to potential customers. So why not give it a try?

4. Facebook Live

This platform allows you to connect with your customers in real time, giving them a behind-the-scenes look at your business. You can use Facebook Live to host cooking demonstrations, provide customer service, or give tours of your restaurant.

Get creative and have fun with it!

5. Try Rebranding

Rebranding can be a great way to refresh your restaurant’s image and attract new customers. When rebranding, it’s important to consider your restaurant’s name, logo, menu, and décor.

You may also want to create a new website or social media profile. If you’re not sure where to start, consider hiring a professional branding agency to help you with the process. You can also refer to this article to get started.

Consider These Unique Restaurant Marketing Ideas in 2023

Running a successful restaurant is no easy feat, but with the right marketing strategies in place, you can set yourself up for success.

From using social media to your advantage to hosting special events, there are plenty of ways to make your restaurant the talk of the town. So, what are you waiting for? Get started today and see your business thrive like never before.

Do you need more help with your business? visit and check out the business section for more informative ideas.