Almost 2.3 million websites are powered by Shopify. That number is certain to grow as more people realize they can start a business from anywhere.
Building a sleek Shopify ecommerce store is one thing. Driving traffic to it is another. Without website traffic, your ecommerce store doesn’t stand a chance.
Shopify has a lot of great tools to build a website easily and accept payments. You need to take your marketing game up a couple of levels to get traffic and sales.
If you want to get the online sales you’ve always dreamed of, keep reading. These are the top digital marketing tips to use in your business.
1. Blogging
Does blogging really help your website? It does because it gets your site found in search results. The key to good SEO is to have plenty of keyword-rich content that your buyers want.
They usually look up product reviews, brand comparisons, and product specs before purchasing. Make sure you address these and other questions on your blog.
2. Paid Search Ads
Good SEO can take a while to develop. If you need to get to the top of search results now, paid search ads are a great way to do that.
Pay-per-click ads appear in search results before organic search listings. They can help you increase brand awareness and get high-quality traffic to your Shopify store.
PPC ads require their own marketing strategies because they’re not optimized like the rest of your website for organic search. Use a search ads service like this service to get good results.
3. Video Marketing
Video marketing is the way to connect your brand with your audience.
There are different types of video marketing you can use. Short videos of two minutes or less are good for social media channels like YouTube and Instagram.
Livestreaming and long videos work for YouTube, Facebook, and Instagram. Optimize YouTube videos
4. Social Media
Social media works to build your brand online. This is one of the best marketing strategies to get prospects to the top of the funnel.
Over time, they’ll see your content, visit your website, and make a purchase. Be sure to pick the social networks that your audience uses.
5. Partner With Influencers
Influencer marketing is a viable option for small businesses. You don’t need to spend hundreds of thousands of dollars on A-List celebrities.
Target people with a good following of 10,000 or more. You can get product placements for $100-$200 each. This lends credibility and trust to your Shopify business.
The more trust you gain, the more likely people will visit your site and buy.
Top Digital Marketing Strategies for Your Shopify Ecommerce Store
Are you ready to implement these marketing strategies for your website? Your Shopify ecommerce store will get the traffic you need to build a viable business.
It’s only up to you to close sales and deliver excellent customer service. You’ll get repeat and new business for years to come.
For more business insights, check out the other articles on the blog today.