It’s hard to stand out in today’s world. It’s getting harder than ever to grab a customer’s attention, with the average person having an attention span of around eight seconds. That’s why having the basics right is essential for any marketing strategy.
Luckily, there are several forms of marketing materials for small businesses that don’t take too much work to set up. Keep reading to learn what five of those small business marketing materials are.
1. Company Logo
Branding is one of the most critical parts of setting up your company, and your logo plays an essential role in doing that. When you think of the biggest brands globally, it’s hard to think of them without their logos.
You want the same experience for your brand. Having a great logo will help people keep an image of your company in mind when it comes up. Invest in a designer who can give you a professional logo that enables you to tell your brand’s story.
2. Website
A website is the next critical piece of digital marketing materials for small businesses you need. Luckily, it isn’t costly to get one set up anymore.
Many web hosts offer a one-click install of WordPress. You can have a website set up, theme installed, and live website in under an hour if you’re quick. You can’t afford not to have an online presence these days, so don’t underestimate the need for a website.
3. Business Cards
Even with all the buzz about online marketing, that doesn’t mean that offline marketing methods don’t work anymore. People still enjoy interacting in person. If you want people to remember your business after speaking with you, a business card is one of the print marketing materials that will do so.
Your business card should tell someone everything they need to know about reaching out to you and your company. Include your name, email address, phone number, and website URL.
4. Newsletter
It isn’t enough to interact with your customers one time these days. In a world where it’s easy to start businesses and gain attention, you need to be top of mind when your customers are ready to buy again.
Having a newsletter is a great way to do this. Your newsletter can include informative content and the occasional deal. Doing this will help people find your company more valuable and be more likely to buy from your company in the future.
5. Brochures
People don’t always have the time to browse your products when they enter your store. They only have a few minutes, so they’ll need some extra time to learn about what you offer.
Brochures like the ones offered at https://digitalprintboston.com/category/marketing-materials allow people to continue browsing on their own. Once people find something they like, they can return to your store to make the buy.
Do Your Work When Creating Marketing Materials for Small Businesses
You can’t afford not to have marketing materials to bring your business to the world. Luckily, there are many marketing materials for small businesses you can take advantage of them. Make sure to invest in them to position your brand for success.
Are you looking for more small business marketing tips? Head back to the blog to check out the latest marketing topics.