The world of blogging is a very competitive place, but there are a few simple things that you can do to improve it! Having a blog not only allows you to consistently refresh your website with new content, but it gives your customers interesting and relevant new things to read, helping to highlight your knowledge of the field. So, if you don’t already have a thorough strategy in place for your blog, here are a few tips to get you started!
Post More or Less Often
Our first tip is to post either more or less often! If you are posting too much, it is likely that the quality of the content will suffer, which in turn will make you look less authoritative in your field, so your business will surfer. If you aren’t posting often enough, then when people do find your blog, then they might be concerned if it hasn’t been updated in months or years. Plus, you will have less content to share over your social channels.
The frequency of your posts will depend on your industry, but you should aim to post weekly, with highly specialist industries posting bi-weekly to make sure the quality of the content doesn’t slip.
Do Keyword Research To Find Topics
Our next tip is to make sure that you do your keyword research to find topics. You might come up with a great topic idea that you think people will love, but if no one is actually searching for it, then there isn’t really much point spending time on it. So, use a keyword research software and look up the ideas you’ve had for a blog, and you will be able to see how many people are searching for those terms, so you know if they’re worth writing about. For example, you might have a blog idea that is too niche, such as “do you sleep with a weighted blanket”, whereas a more effective title that more people are interested in would be “different benefits of a weighted blanket”. It’s these small differences that can make a big difference.
Once you have identified keywords that you can use in your blog titles, you should also use these keywords throughout the blog where it is natural to do so. As a result, Google will read your content, notice the keyword mentions, then when someone searches for that keyword in a search engine, your blog will be more likely to appear near the top of the rankings. This is called SEO, and although there is much more to it, this is a good place to start!
Include Great Imagery
Great imagery is absolutely essential to a blog, so it should be a priority. Once you have come up with your blog titles based on keyword research, take photos to accompany each section, so that your users have a great experience. Blogs without imagery will fall behind competitors unfortunately as if they don’t see images to support the text, they will simply look elsewhere. If your site sells London souvenirs, then you want to go and capture some fantastic shots of London for your blog. So, get your images sorted and this will really help to grip your readers and encourage them to stick around on your website for longer!
Add Social Sharing Buttons
Our last tip is to add social sharing buttons to your blog. Include buttons to all of your social media channels, from Instagram and Facebook to Twitter and LinkedIn, so that if someone enjoys your content and thinks it would be useful for their followers to see, they can really easily share it without having to faff around with links and things. This can help to broaden your readership significantly, and it is such a small and simple change that can make a big difference!