Did you know that up to 80% of users ignore paid ads completely? These days, the best way to get your target’s attention is through organic traffic.
If you fail to manage SEO, you’ll receive little to no organic traffic. Plus, not abiding by the new digital era could rank you lower on search engines.
To manage SEO, you need a strategy that leads to a killer campaign. Read on to learn the four steps for effective SEO management.
1. Target Audience Research
The first step of successful SEO management is completing target audience research to have an in-depth understanding of the market. You should know what your target market wants from the business and your products.
To effectively manage SEO, you need to know these main things about your target market:
- The problems your services solve for users
- The issues your target market have with competitors
- The demographics of your target market
- The place your target market goes with questions or problems
If you currently have marketing personas from past target market research, now might be a good time to reevaluate what you found. Your SEO strategy will fail if your personas are outdated.
2. Competitor Analysis
A core part of any SEO campaign and strategy is the insight into the competitors. You can get this insight by completing a competitor analysis.
What is the SEO strategy of your competitor? You can learn this by researching the following:
- Backlink profile
- Domain age
- Traffic value
- Targeted keyword ranking
- Optimization practices
Without the right tools, this step in the process can take up resources. Your best bet is to hire a team with knowledge on how to manage SEO.
3. Website Optimization
Website optimization involves link building, an increase in speed, rankable content, and much more. The optimization process does not happen overnight so create realistic goals.
The more pages you have on your website, the longer it will take to optimize. The most important things to optimize on a website are:
- Headings
- Title tag
- Meta description
- Images
- Content
A lot of SEO companies nowadays will optimize your site and provide meaningful content for you. The Mather Group, LLC can explain Google rankings, the knowledge panel, and how it affects your SEO.
4. Regular Reporting
The SEO digital marketing strategy relies on data which means you should be regularly checking your strategy’s performance. By measuring the effectiveness, you can improve certain areas and make decisions backed by data.
When you partner with an SEO agency, they can complete this reporting for you. If you try to manage SEO on your own time, it is recommended to report on your strategy and campaign monthly.
The most important metrics to follow are rankings in search results, conversions, organic traffic, and backlinks. However, the metrics you are looking at will depend on your business goals.
Manage SEO Campaigns and Strategies Now!
When you choose to manage SEO to benefit your business, you will be creating a strategy and checking up on it. Because consumers change and not every strategy works, it might take more than one campaign to seep in.
Once you get the right formula down, you’ll reap the benefits including an increased return on investment. To make things easier on your business, hire SEO experts who can take your company to the next level.
For more articles on marketing and business, check out the other posts on our blog.